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Ideen,Fundstücke im Netz, Gedanken

25 November 2005

 

Wired 13.12: Who's Afraid of Google? Everyone.

Meinungen �ber Google

By Kevin Kelleher

It seems no one is safe: Google is doing Wi-Fi; Google is searching inside books; Google has a plan for ecommerce.

Of course, Google has always wanted to be more than a search engine. Even in the early days, its ultimate goal was extravagant: to organize the world's information. High-minded as that sounds, Google's ever-expanding agenda has put it on a collision course with nearly every company in the information technology industry: Amazon.com, Comcast, eBay, Yahoo!, even Microsoft.

In less than a decade, Google has gone from guerrilla startup to 800-pound gorilla. In some ways, the company is a gentle giant. Whereas Microsoft infamously smothered new and open standards, Google is famous for supporting them. And the firm is softening its image, launching a philanthropic arm, Google.org, with nearly $1 billion earmarked for social causes. But that doesn't reduce the fear factor, and Google knows it. Omid Kordestani, the company's global sales guru, said at a recent conference, 'We're trying to find ways so we are not viewed as a gorilla.' Given its outsize ambitions, that's one search Google might not be able to handle. ....
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